How to Price Your Virtual Assistant Services

Let’s chat about pricing your virtual assistant services. This is typically a hot topic, and my answer is definitely not the norm! Over the past two years, I have done it all…

  1. Hourly⁣
  2.  Retainer⁣
  3.  Packages⁣

I am one of few who prefers hourly for my pricing. I know almost everyone in the VA space will tell you in order to make more money you need to move to packages. ⁣

And maybe that works best for them or you, but hourly works best for me. Here’s why:⁣

  • There’s no weirdness when it comes to clients wondering if they are getting what they pay for. 
  • I track my time down to the second using Toggl- a free time tracker that I love. 
  • I have a set number hours each month that each client and I decide on and if and when I get close to hitting that number before the end of the month, I reach out and let them know where we are at. I also require a minimum set numbers of hours each month to make it “worth my time”.⁣ ⁣

I hear so much that in order to make more, you need to move away from hourly. I totally disagree. My hourly rate today is twice as much as it was when I first started because I have become so efficient and an expert in my niche services. 

Most importantly…freedom and flexibility. My whole business is based on those two words. I don’t want to be expected to hit 40 hours a month or whatever that number might be. I work what I work, and my clients are charged for exactly that. 

It’s important to note that I provide general admin services, and for someone whose niche is Pinterest or social media management, it would make more sense to offer packages for your clients. 

If you are a brand new VA, I generally suggest starting with an hourly rate and then you can explore the other options to see what feels best for you. At the end of the day, you have to do what works best for you. 

PS- Are you looking for more resources when it comes to your virtual assistant business? Check out how I can support you further here!

  1. May says:

    Thanks for sharing

  2. Thanks for sharing your insight about how to do pricing as a VA.

  3. Ellen says:

    Reading about your hourly rate. I totally agree but when you raised your pricing as your business grew how did your established clients react to that. How did you handle that?

    • Tara Titsworth says:

      Hi Ellen! My clients all understood and were happy to pay my increased rate because of the value I was adding to their businesses. It’s always a little scary to send a rate increase email, but I tried to be straight to the point by letting them know what my new rate is, when the new rate will be implemented, thanking them for supporting my small business, and asking them to reach out with any questions.

  4. […] Again, I’ve got you! Pricing is a whole other beast and I break it all down in this blog post here.  […]

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