How to Niche Down in Your Virtual Assistant Business

As a Virtual Assistant and a VA trainer and educator, I have heard it all when it comes to starting your business. All the questions, all the excuses, all the what ifs, all the fear and uncertainty. 

“I want to start my Virtual Assistant business but…⁣”

⁣I don’t know where to start.⁣

I’m afraid of failing.⁣

I don’t have the time.⁣

I don’t have any skills.⁣

It’s all so overwhelming.⁣


⁣“I have started my Virtual Assistant business but…⁣”

I can’t find land my dream clients.⁣

I feel stuck.⁣

I’m not sure how to scale. ⁣

I don’t want to box myself in to a specific niche.⁣

How do I market my services?!⁣

…and fill in the blank with how you are feeling right now. I have heard all of these fears and objections. They are valid. I’m not going to sit here and tell you to just “do it anyways” and leave it at that.. I’m a very practical person, and I literally play out worst case scenarios  and make up stories in my head all the time. I’m working on that, k? 

 Let’s address all of these things  and then formulate a plan of action that is going to propel you into the successful business you are dreaming about. ⁣

⁣For 99.9% of us, having that successful VA business does not happen overnight. It’s not a hard and fast rule, but that is just not reality for the majority of VAs who are starting out.  Do not feel like you are a failure if it’s taking a little longer than you had hoped for things to really take off. Read that again. You are not a failure.⁣ Slow growth is not a failure. 

⁣Most of the time you just need to make a few adjustments here and there.Several months after I started my virtual assistant business,  I had to go back and basically restructure the entire foundation of it. It took some time and effort, but it was SO worth it. ⁣Part of this restructure was niching down in what services I was offering and who I was offering them to. 

Offering all of the things to all the people was exhausting, not fulfilling and left me not being an expert at really anything.

⁣Here’s what happened when I niched down::⁣

🎉 I defined who my ideal was and addressed how I could solve their problems.⁣

🎉 I raised my rates based on my experience, which meant I needed fewer clients.⁣

🎉 I booked out my services with dream clients who have become long term clients.⁣

⁣Are you ready to have the business you have been dreaming about? You don’t have to do it alone. ⁣

⁣Be sure to grab my free Virtual Assistant Starter Checklist so you can start building your virtual assistant business today.

  1. […] have an entire blog post dedicated to this topic here. Go check it out. But my shorter answer is that I don’t recommend offering more than 3-5 […]

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